Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brands return to tradition, star and cheer

OpenAI and Perplexity capitalize on the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its renowned workhorse Clydesdales for a Super Bowl ad that the developing company states celebrates the "grit and determination" of the American spirit.

The Budweiser commercial marks a go back to tradition, after a dreadful social networks promotion for its Bud Light brand name in 2023 including transgender influencer, Dylan Mulvaney, stimulated calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody enjoys the Clydesdales."

The return to safe, familiar and classic ground represents a trend among some marketers for nerdgaming.science this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and higgledy-piggledy.xyz the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celebrity and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will seek to take advantage of the greatest telecasted event of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this excellent, delighted location, and wish to be entertained," said Gartner analyst Nicole Denman Greene. "So, to insert your brand because moment of fandom ... you have to provide innovative that is resonant with that audience."

Super Bowl advertisers are flashing severe star power, with an estimated two-thirds of the commercials including celebs.

Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic funny "When Harry Met Sally," in a commercial for Hellmann ´ s mayonnaise that also consists of a brief look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle challengers out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise appear in the 30-second spots.

OpenAI, the business behind ChatGPT, is expected to air its very first commercial throughout the Super Bowl, bringing the race for artificial intelligence supremacy to America ´ s bars and living rooms. Meanwhile AI is hosting a Super Bowl sweepstakes that offers a $1 million reward for asking questions throughout the video game.

Greene said AI business are seizing on the Super Bowl ´ s reach to resolve consumer stress and wiki.myamens.com anxiety about the fast-evolving innovation.

"All of the advertisements I have actually seen-- and I can't wait to see all of the innovative-- it's more about making people see how they can be more efficient, and how their lives could be better," said Greene. "I don't know if that's going to get rid of the worry, because, as individuals find out more about the capabilities, we're seeing in the data, that they get less certain."

This year ´ s game will have less car commercials than in previous years. Stellantis is the only automaker to reveal a Super Bowl advertisement, [forum.batman.gainedge.org](https://forum.batman.gainedge.org/index.php?action=profile